Book Launch 'Corporate Venturing: Organizing for Innovation'

On Friday October 3rd we will celebrate the launch of our book ‘Corporate Venturing: Organizing for Innovation’.

This event starts at 15.00 (till 17.00 hrs) at the het NRC Cafe (Rokin 65, Amsterdam).

 

The program for this meeting is

15.00 – 15.30 :             reception

15.30 – 15.45 :             talk 'The Correspondent: innovation in the
                                     medialandscape', by Ernst-Jan Pfauth, editor of The Correspondent

15.45 – 16.00 :             interview with authors by Prem Radhakishun, Multimedial Informationsupplier

16.00 – 16.05 :             ceremony handing out first copy

16.06 – 17.00 :             drinks

 

If you would like to join us, please send an e-mail to info@cerc.nl.

 

Corporate Venturing: Organizing for Innovation
Synopsis
Large organizations can struggle to keep up with today's fast-changing market and technological developments. However, an increasing number of businesses now engage in corporate venturing as a way to enhance their innovation process. This book fills the gap in management literature by providing a detailed account of best practices in the organization and management of such corporate ventures. The authors highlight eight main cases of organizations that employ corporate venturing within their firms. The cases illustrate how leading corporations organize their corporate venturing process and highlight the best practices that can be distilled from their experience. Jessica van den Bosch and Geert Duysters explain how the ideal corporation is one that is able to combine the scale and pure power of a large organization with the creativity, flexibility and resilience of a small one. With a compendium of useful case studies, and practical guidelines on corporate venturing, this book will appeal to managers, consultants and all leaders involved in the process of creating new ventures within large organizations.

 

Photo Ernst-Jan Pfauth, photographer: Roger Cremers